How do you get new clients with cold call? Here are a few tips:
You need to make sure your opening line on a cold call is quick but also compelling. If you can't get to the point within 15 seconds or so, you risk losing the prospect's attention permanently.
However, you also need to make the opening line compelling enough that your prospect wants to continue the conversation.
While there's no exact formula for creating an effective pitch, especially across multiple different services or industries, here are some general tips:
1. Make it very clear what you are offering and what you want from the prospect.
2. Don't be too aggressive in the beginning - assert yourself, but make it clear that you are just looking to start a conversation.
3. Approach each call from the standpoint of helping your prospect's business, rather than selling a solution.
Remember, the goal isn't to have a perfect script that converts every prospect. That's impossible. Your objective should be to make your script effective enough to attract a decent amount of the correct type of prospects.